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Omnichannel Marketing in Pharma: Effectively Engaging HCPs and Patients 

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The pharmaceutical sector is evolving, with 70% of healthcare professionals favoring personalized engagement over traditional methods. This shift highlights the necessity of omnichannel marketing, which integrates various channels to connect with HCPs and patients. In a fragmented healthcare environment, effective outreach poses challenges and opportunities for pharmaceutical firms. Crafting personalized messaging across interconnected channels is […]

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The Power of Purpose: How Cause-Related Marketing Benefits the Pharmaceutical Industry

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How Cause-Related Marketing Benefits the Pharmaceutical Industry Cause-related marketing (CaRM), a strategy that links a company’s products or services with a social cause or issue, with the aim of generating positive outcomes for both the company and the cause. CaRM can help a company to enhance its brand image, reputation, customer loyalty, and sales, while

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Enhancing Sales Effectiveness: Unleashing the Power of Pharmacology Concepts in the Pharmaceutical Industry

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Enhancing Sales Outcomes: The Power of Pharmacology in the Medical Representative Industry Pharmacology concepts have a significant influence on medical representative sales outcomes and corporate equity. Medical representatives who have a strong understanding of pharmacology are better able to educate healthcare professionals (HCPs) about their products and services, and to answer their questions in a

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A new perspective on Behavior-Based Sales Control system and salespersons’ job outcomes

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The study published in International Journal of Pharmaceutical and Healthcare Marketing 2023 observed that behavior-based sales control systems (BBSCs) and salespeople were positively related to salespersons’ work engagement and negatively related to turnover intentions. The study also found that the relationship between BBSCs and job outcomes was mediated by work engagement.Work engagement is a state

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Stratgies to Staying up-to-date in pharmaceutical marketing

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Strategies to Staying up-to-date in pharmaceutical marketing. Strategies to Staying up-to-date in pharmaceutical marketing. It is essential in an industry that is rapidly evolving due to technological advancements, regulatory changes, and shifting consumer behaviors.  Industry Publications: Subscribe to and regularly read industry publications, journals, and magazines. These sources often feature articles, case studies, and insights

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