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PHARMACEUTICAL INSIGHTS
Indian Pharmaceutical Market
India remains the world’s largest provider of generic medicines, supplying over 50% of global demand. The domestic market is expected to reach $130-150 billion an Increased demand for chronic therapies (diabetes, cardiovascular, CNS) drives growth.
Key points about the Indian pharma market
- Strong demand for generics, biosimilars, and vaccines is projected to push pharma exports above $50 billion by 2025.
- The reduction of API dependency on China continues, supported by PLI schemes that are boosting domestic manufacturing.
- Anticipated stricter quality controls in the Revised Drug Rules (2025) aim to align with USFDA and EMA standards.
- Digital health initiatives, including e-pharmacy and telemedicine, are gaining momentum under the Ayushman Bharat Digital Mission (ABDM).
- Patent expirations (2024-25) are creating opportunities for new generics.
- Investment is increasing in biologics, mRNA vaccines, and precision medicine.
- The government is promoting “Make in India 2.0” in pharma, focusing on orphan drugs and rare disease treatments.
- AI-driven drug discovery and predictive analytics are optimizing manufacturing processes.
- E-pharmacies (PharmEasy, Tata 1mg, Netmeds) are experiencing rapid growth, with stricter regulations anticipated.
225,949 Cr.
Moving Annual Turnover March 2025
8.4%
Year on year Growth
18,212 Cr
March 2025 Turnover
7.5%
Month Growth
TRENDING
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Services
MARKET RESEARCH AND ANALYSIS
Understanding the market landscape and the needs of target audiences is essential for developing effective pharma marketing campaigns. We can help companies to conduct market research and analysis to identify opportunities, assess competitive threats, and develop buyer personas.
MARKETING STRATEGY DEVELOPMENT
Marketing strategy is a comprehensive plan involving market research, brand positioning, value proposition, targeting, segmentation, and strategic audit, We aimed at aligning an organization's marketing approach with business goals and pharma industry challenges. We assist companies in creating marketing strategies that are in line with business objectives, considering the unique challenges and opportunities of the pharma industry.
CREATIVE DEVELOPMENT
Creative development is important for creating marketing campaigns that are informative, engaging, and persuasive, and it is essential for creating campaigns that stand out from the competition and resonate with target audiences. We can also help companies to develop creative marketing materials, such as advertising campaigns, product brochures, and website content.
EVENT MANAGEMENT
Event management and webinars are two effective ways for pharma companies to engage with healthcare professionals (HCPs). Educate HCPs about new products, services, and research findings activities like conferences, congresses, symposia, and workshops are among the activities that we organize and execute out.
DIGITAL MARKETING & SOCIAL MEDIA MARKETING
Digital marketing is increasingly important for pharma companies to reach their target audiences. Our pharma marketing services can help companies to develop and execute digital marketing campaigns, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
CONTENT MARKETING
Our team of writers can work with you to develop a content strategy that aligns with your business goals and target audience. We offer a range of services, including blog post writing, website copywriting, social media content creation, and more.