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The most anticipated drug launches in 2025

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Get ready for a transformative year in medicine! In 2025, innovative therapies will reshape the pharmaceutical landscape. From next-gen immunotherapies for cancer to novel gene therapies for rare diseases, the future is promising. New advancements in neurological, cardiovascular, and mental health are set to impact lives significantly. With industry leaders like Pfizer and Novartis at the forefront, excitement is growing. Explore these developments and envision what lies ahead for patients and healthcare providers!

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Integrating Artificial Intelligence for Drug Discovery in the Context of Revolutionizing Drug Delivery

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AI Revolution Accelerating Drug Discovery through AI Innovation Artificial Intelligence is revolutionizing the pharmaceutical sector. It empowers rapid analytics, streamlining workflows, and deriving insightful data. AI is not merely changing drug discovery; it’s shifting the paradigm of drug administration. Embrace the future of healthcare and see how AI integration can foster innovative solutions and enhance

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Doctors could face suspension in the NMC investigation regarding pharma-sponsored trips.

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The Allegations: A number of doctors are under investigation by the National Medical Commission (NMC) for allegedly accepting foreign trips sponsored by pharmaceutical companies. These trips are suspected to be in violation of the Uniform Code for Pharmaceutical Marketing Practices (UCPMP) rules, which prohibit pharmaceutical companies from offering foreign trips, gifts, and other inducements to

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Pharma companies may have until December to comply with Schedule M norms.

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What is Schedule M? Schedule M is a set of Good Manufacturing Practices (GMP) guidelines that pharmaceutical manufacturers in India must adhere to. These guidelines ensure the quality, safety, and efficacy of medicines. The regulations cover everything from facility design and equipment maintenance to quality control and documentation. Why the Revision? The revised Schedule M

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Omnichannel Marketing in Pharma: Effectively Engaging HCPs and Patients 

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The pharmaceutical sector is evolving, with 70% of healthcare professionals favoring personalized engagement over traditional methods. This shift highlights the necessity of omnichannel marketing, which integrates various channels to connect with HCPs and patients. In a fragmented healthcare environment, effective outreach poses challenges and opportunities for pharmaceutical firms. Crafting personalized messaging across interconnected channels is

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The Power of Purpose: How Cause-Related Marketing Benefits the Pharmaceutical Industry

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How Cause-Related Marketing Benefits the Pharmaceutical Industry Cause-related marketing (CaRM), a strategy that links a company’s products or services with a social cause or issue, with the aim of generating positive outcomes for both the company and the cause. CaRM can help a company to enhance its brand image, reputation, customer loyalty, and sales, while

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Enhancing Sales Effectiveness: Unleashing the Power of Pharmacology Concepts in the Pharmaceutical Industry

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Enhancing Sales Outcomes: The Power of Pharmacology in the Medical Representative Industry Pharmacology concepts have a significant influence on medical representative sales outcomes and corporate equity. Medical representatives who have a strong understanding of pharmacology are better able to educate healthcare professionals (HCPs) about their products and services, and to answer their questions in a

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A new perspective on Behavior-Based Sales Control system and salespersons’ job outcomes

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The study published in International Journal of Pharmaceutical and Healthcare Marketing 2023 observed that behavior-based sales control systems (BBSCs) and salespeople were positively related to salespersons’ work engagement and negatively related to turnover intentions. The study also found that the relationship between BBSCs and job outcomes was mediated by work engagement.Work engagement is a state

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Stratgies to Staying up-to-date in pharmaceutical marketing

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Strategies to Staying up-to-date in pharmaceutical marketing. Strategies to Staying up-to-date in pharmaceutical marketing. It is essential in an industry that is rapidly evolving due to technological advancements, regulatory changes, and shifting consumer behaviors.  Industry Publications: Subscribe to and regularly read industry publications, journals, and magazines. These sources often feature articles, case studies, and insights

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Use of Technology to Improve Drug Development Efficiency

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The pharmaceutical industry has been slow to adopt technology, but there is a growing recognition of the potential benefits that technology can bring to drug development. The systematic review you mentioned identified four key ways that technology can be leveraged to gain efficiencies within drug development:Big data and AI can create efficiencies within the drug

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